brand naming Archives | The New Rationalist Magazine https://newrationalist.com Reason in the face of dogma Sun, 03 Nov 2019 13:50:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.13 https://i0.wp.com/newrationalist.com/wp-content/uploads/2018/11/cropped-logo.jpg?fit=32%2C32&ssl=1 brand naming Archives | The New Rationalist Magazine https://newrationalist.com 32 32 148767378 Dropping vowels doesn’t make you dope https://newrationalist.com/dropping-vowels-doesnt-make-you-dope/ https://newrationalist.com/dropping-vowels-doesnt-make-you-dope/#respond Wed, 08 May 2019 08:46:30 +0000 https://newrationalist.com/?p=1003 I scratched my head long and hard the other day trying to remember if ‘custodian’ starts with a ‘c’ or a ‘q’. It’s ‘c’, by the way. But I understand, if like me, you too were confused for a second. Deliberately misspelling names, dropping vowels and adding unnecessary -fy, -me, -ly, etc is all part […]

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