I scratched my head long and hard the other day trying to remember if 'custodian' starts with a 'c' or a 'q'. It's 'c', by the way. But I understand, if like me, you too were confused for a second. Deliberately misspelling names, dropping vowels and adding unnecessary -fy, -me, -ly, etc is all part of modern-day "branding." There is nothing more annoying to me than reading … [Read more...] about Dropping vowels doesn’t make you dope