Experiential marketing is also referred to as event marketing or engagement marketing. This marketing strategy can increase your sales during the holiday months by engaging your target audience via interactive experiences. When people get to be involved with what you have to offer it is more memorable compared to other marketing types, such as emails and commercials.
1- Virtual Reality Shopping
This type of marketing allows customers to stay home and take a look at the services and products that you have to offer. You can create a holiday setting that allows them to get into the festive spirit while they are checking out your offerings. If you offer beauty of fashion products, you can even let them try things on virtually. As part of the experience, do a Q&A session so that your customers can get to know you too.
2- Pop-Up Stores
Check out different shopping centers and high-traffic areas to set up a pop-up store. Go with the holiday theme to make the atmosphere festive. You can entice people to come into the shop by offering holiday discounts, products, and promotions. Add some extra holiday-related offerings, such as gift wrapping.
3- Holiday Classes and Workshops
You can offer workshops either in person at your shop or virtually. Give the participants special discounts for attending. Do something holiday-related, such as a class on how to use your products to create a holiday decoration for your home. You can also provide small gifts that attendees can take home to thank them and further reinforce your brand.
4- Interactive Social Media Campaigns
Social media is critical for marketing in today’s digital world, and you can use it for experiential marketing too. Create some campaigns that have a holiday theme. Ask your customers to share favorite holiday stories, or offer them special challenges, contests, and giveaways associated with the holidays. You can also create some hashtags for your business that have a holiday theme.
5- Interactive Window Displays
If your business has a physical location, create window displays that are interactive. Use things like augmented reality and other technology to create a display that people can engage with. You want your holiday-themed window displays to capture attention and evoke emotions. They should tell a story and contain either NFC tags or QR codes to let the people who interact with the displays gain access to special offers.
6- Holiday Charity Events
There are several charity-related events you can do during the holiday season to drive business while simultaneously helping your community. For example, offer discounts for things like food and toy donations or volunteering. You can also showcase how your company supports the community and engages in social responsibility. If you have a physical location, you can also host an event during the holidays where people can make donations and get exclusive access to special products or services.
Now you can see how experiential marketing can take your holiday sales to the next level. The key is to work with a reputable marketing firm that has experience with this strategy so that you get the best results.