Experiential marketing is a type of marketing in which your brand communities with your customers. When it comes to the holiday season, you need to make yourself stand out from your competition. Some of the ways that you could consider marketing your products and services may include pop-up stores, brand events, or virtual conferences. Here are eight ways that you can use experiential marketing to boost your brand and captivate your audience.
1- Repurpose an Event
Do you have an old event that did well locally? Repurpose that event to generate a wider reach. Salesforce successfully repurposed its “World Tour Sydney” into a 10-day event. It was a winning strategy for Salesforce since they already had the in-person event and could extend it for longer. Maybe you can repurpose one of your popular one-day workshops or virtual events into an in-person event that’s guaranteed to sell out.
2- Create an Immersive Experience
Consider holding an immersive experience during the holiday season. It’s a great way to get your audience’s attention and make them remember your brand. These types of experiences trigger all five senses and create a connection. If you want to create a truly immersive experience, you may want to consider using augmented or virtual reality.
3- Get on the Street
The next best thing is to get your brand on the street. This could be through the use of billboard advertisements, flash mobs, street teams or performers, or street art. Guerilla marketing has always been a mainstay of advertising because it’s low-cost and effective. It helps you find your audience where they’re at.
4- Pop-Up Shops
Speaking of pop-up shops, you should consider having one during the holiday season. This will create an inclusive experience for your shopper. They’ll make it as if they’re part of something important. People will always want to experience something that only lasts for a limited time.
It creates a sense of FOMO, which means “fear of missing out.” A winning way to set up a successful pop-up shop allows customers to test your products before launch. You can use smart technology that allows them to make an online purchase that will be delivered at a later date.
5- Virtual Parties
Instead of a boring Zoom chat, you can have a throw a virtual party. According to a Cisco study reported by Salesforce, 82% of internet events will take place via video. It can be difficult to replicate excitement and intimacy in an online setting, but it’s easier than ever to take some of your events online. Virtual events can create more awareness of your brand. It can also be translated into a future in-person event that can focus on your target audience.
6- Demonstrate Your Products
Product demonstrations mostly take place during the holiday season. This is a great way to get the word out about your brand and get people excited about your new products. Product demonstrations don’t just take place at trade shows anymore. They’re also made possible in-store or online.
The key is to get your customers’ interest within just a few seconds. It shouldn’t be a lengthy presentation. Keep it short just to explain the benefits. Product demonstrations help customers experience your products and ask any questions they may have.
7- Invest in an Interactive Billboard
Think about TimeSquare. What makes it so colorful is the interactive billboards that dance along the buildings. It catches people’s eyes whenever they walk around the city. New York City is the prime destination during the holiday season. It’s effective since your audience can interact with your brand on their own time.
8- Maximize Engagement on Social Media
Social media should be used as a last resort in your experiential marketing efforts. Use social media to connect your followers to your brand. Create content that explains your brand’s mission and vision. Share the same content across all social media platforms. Social media shouldn’t be left out of your marketing efforts since it has the potential to increase reach.
What a great way to attract attention with your interactive billboard. You can use it to attract more people to your website. Or, you can promote an upcoming event that’s taking place around the holidays. Either way, it’s a great way to boost business during the holiday season. What’s even better is that some of those new customers could turn into long-term customers.