The onset of social media has taken the marketing world by storm. Over the recent few years, with a burgeoning proportion of people getting onto different social media platforms, marketers have realised the immense power of social media marketing tools to reach a consumer market wider than ever before. Each passing day new marketing tools for social media marketing and … [Read more...] about Social Media Marketing vs Email Marketing: Do we have a clear winner yet?
It would not be quixotic to say that globalization has indeed made the world a smaller place. And if there is one sector which has fully reaped the benefits of the same, it is the ‘travel economy’. With huge investments being made in airplane and rail transportation, the world is shrinking and countries or places which were inaccessible a few years back, now have direct flights … [Read more...] about Sustainable Travel: An Oxymoron or a Hopeful Future Possibility?
The world has changed its calendars to 2019 and if there is one trend which has no signs of looking back, it is the growth of gig economy. Jobs and work schedules are more flexible than ever, the world is witnessing an ever-growing influx of millennials in the creative industries and the phenomena of technology and internet is disrupting how ‘work’ is done today. Co-Working as … [Read more...] about Coworking Spaces: A Tool for Channelling Productivity and Creative Synergies
It is not wrong to say that the modern world is obsessed with technology; be it AI based home devices like Amazon's Echo or algorithm and machine learning based automated systems. Automated or self-driven cars seem to be a concept driven straight out of sci-fi movies, but in recent years companies have been pouring millions of dollars and have invested a lot of effort and … [Read more...] about The self-driving future is awesome, but be warned