Make Your Blog Go Viral
Building a breakthrough blog is nowhere near as simple or as straightforward as it used to be, even just 12 months or so ago.
Today, the blogging landscape is as competitive as any other industry on the planet. The tools for starting a blog are available 100% free of charge (including hosting and domain names) which means anyone – ANYONE – can build a blog and compete with you directly in about five minutes or so.
Thankfully though, the bloggers that have been at this for a while have been able to come up with a formula that works wonders to take your blog and your content to the next level. These steps to make your blog go viral are pretty simple and straightforward to put into play, and we break down a couple of the most important tips and tricks you want to focus on below.
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Create controversial content
One of the easiest (and totally free) ways to generate blog content that is going to go viral is to take a very specific stance on a controversial topic – one that you know your target audience, your ideal visitor/reader/customer is going to be in line with – and then you take things to the next level.
Yes, drawing a line in the sand like this and stating your opinion on a controversial issue is always going to turn off a fair share of visitors that land on your blog. But if you focus on siding with your ideal audience, your perfect customer you wanted only going to be able to repel those that probably weren’t going to buy from you or read your blog very much in the first place – but you’ll be able to win more affinity with your true customer base or readership a lot faster, too.
Obviously, you’ll need to make sure that your content is on the side of your readership. Take a controversial point that is opposing them and you’ll blow up any chance of success you had a lot faster than you ever thought possible.
Build relationships with guest posting
Guest posting (writing content to be posted on someone else’s blog) not only offers you a red-hot opportunity to make your blog go viral but also gives you a chance to “hijack” the traffic generation results someone else has achieved with very little effort on your behalf.
Sure, it can be a little bit difficult to create world-class content just to be posted on someone else’s website rather than your own (at least at first). But as soon as you discover just how easy it is to make a post go viral, and then push targeted traffic back to your blog after it hits critical mass, by leveraging a leadership someone else has already built up for you it becomes a no-brainer.
You do want to be sure that you aren’t just a guest posting on a bunch of random blogs, however.
It’s critical that your guest posting content always goes up on blogs that have the kind of readership and influence you’re looking to generate, and that your post on this website is going to push targeted traffic back your way. Otherwise you’ll just be wasting your time and energy.
Take advantage of sponsored social media
Almost all of the biggest celebrities in the world, as well as major influencers in pretty much every industry imaginable, offer up space on their social media accounts – for a price – that gives you every opportunity to get in front of their audience with your blog content.
It’s important that you hook up with the right sponsored social media accounts if you are going to make this approach work, however.
The audience that you are going to be promoting your content in front of should be a glove like fit for your blog post and your business/online platform in general. Your sponsored content celebrity or influencer needs to be in line with that approach, too.
It wouldn’t be all that savvy for a website dedicated to survivalists to have someone like Kim Kardashian posting their content on social media. The disconnect is too great.
Leverage paid advertising
Paid advertising approaches (Google PPC, ad networks, banner ads, media buys, etc.) don’t have to be used solely to promote your “money pages” but can also be used to push a flood of traffic to your blog content as well.
This is especially useful if you’re just in the beginning stages of getting set up with your online platform. You probably won’t have all that many readers right out of the gate, and may not have the social media or search engine ranking position you need to generate organic traffic out of thin air.
Don’t be afraid of leveraging paid advertising to get more eyeballs on your blog content, particularly if you have a strategy to capitalize on the traffic you are able to generate with the content that goes viral because of it.